How do you share unreleased campaign creative without leaving copies?

Before a campaign launches, the work is seen by far more people than made it. The client lead, the brand team, the creative agency, a media partner and a legal reviewer each need to watch the film, look at the key visuals and read the deck before anyone signs off.

Nobody in that list is doing anything wrong. Approval needs eyes, and the work is not ready to be public yet. The risk sits in how the work gets to them.

The usual route is an attachment or a download link. A round of notes produces a new version, the new version goes out the same way, and the old one stays where it landed.

A few months later the campaign has changed, or been cancelled. The earlier concepts are still in a client inbox, a shared drive and an agency archive, and none of them has an end date. A concept for a launch that has not happened is the kind of thing that should not sit in that many places.

Sent as a protected share, the creative opens in the browser. Reviewers watch the film, view the images and read the PDFs without installing anything, and the sender decides who can open each share and until when.

When the campaign is approved, changed or cancelled, the sender ends access to that round. The next round is a new share, so an old concept is not left open by default.

A person who can watch a video can record their screen, and no tool can stop that. Protected media also has no watermark. What changes is that access is per named person, it ends when you end it, and the work does not become a pile of downloads.

For the most sensitive work, keep the windows short and the reviewer list small.